Advancing the nonprofit marketing & charitable fundraising community since 1982

Nonprofit Journal Archive

Read/download current and past issues of the Nonprofit Journal in PDF format.

2020

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February 2020

  • Salaries on the Rise?
  • How to attract and retain top performers
  • Finding purpose in nonprofit work
  • Make diversity a priority
  • Seeking next-gen marketers
  • Four issues impacting nonprofits

2019

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October 2019

  • Data privacy principles for nonprofits
  • Interview with Kevin Gaschler
  • Blackbaud’s giving study
  • Two new books on nonprofit giving
  • Senny’s policy scorecard
  • Chicago conference photo highlights
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May 2019

  • Face to Face Core principals & best practices
  • Optimizing donor acquisition
  • CCPA 2018 impact on fundraising & ANA NF survey results
  • Senny’s policy scorecard
  • DC Conference Awards Luncheon!

2018

October 2018

  • Overhead vs. impact
  • Spotlight: Donor-advised funds
  • Avoiding email jail
  • Modeling
  • Senny’s policy scorecard
  • Networking at the Chicago Conference!

April 2018

  • Simple steps to starting a major gift program
  • Tips for building your mid-level program
  • Giving in the Trump era
  • Senny’s policy scorecard
  • Networking at the D.C. Conference!

January 2018

  • How to prepare for GDPR
  • The profile of today’s donor
  • Segmenting for profit
  • Senny’s policy scorecard

2017

September 2017

  • The importance of mid-level donors
  • Donor journey mapping
  • Senny’s policy scorecard
  • Chicago conference highlights

April 2017

  • Charity watchdogs: new power players
  • Monthly giving has its moment
  • Incremental innovation in email
  • Senny’s policy scorecard
  • DC conference photofest!

January 2017

  • Crisis Response Toolkit
  • The Enemies of Success
  • Guide to Email Hygiene
  • Senny’s policy scorecard

2016

September 2016

  • Mosaic branding
  • Campaign suppression dos and donts
  • History of joint cost allocations
  • Photos from The Big Apple!
  • Senny’s policy scorecard

April 2016

  • Planned giving glossary
  • Final GIK guidelines from the Ethics Committee
  • Higher education fundraising
  • Senny’s policy scorecard
  • Best of DC Nonprofit Conference pics!

January 2016

  • 5 Fundraising Resolutions for 2016
  • Draft GIK guidelines from the Ethics Committee
  • Senny’s policy scorecard

2015

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September 2015

  • The Ethics Committee on list management
  • Increasing net revenue by identifying your audience
  • New in print
  • Leverage email to increase donor engagement
  • The macroeconomics of fund raising
  • Senny’s policy scorecard
  • NY conference photos!
April 2015 Journal cover

April 2015

  • DMANF self-regulatory program recent additions
  • Senny’s policy brief
  • DC conference special section!
  • Upcoming events
January 2015 Journal cover

January 2015

  • 2015-16 DMANF Education Catalog
  • Your latest DMANF policy scorecard

2014

September 2014 Journal cover

September 2014

  • DMANF Nonprofit Accountability Dashboard
  • Easter Seals’ PSAs for veterans
  • The potential of noncash giving
  • Acquiring top talent
  • Hispanic donors
  • The art of the rebrand
  • Your latest DMANF policy scorecard
  • Special section: 2014 New York Nonprofit Conference

April 2014

  • Matching Gift Campaigns Clinic
  • Retention — The Ultimate Group Project
  • What to Know Before You Model
  • Cracking the Donor 3.0 Code
  • Senny’s Policy Briefs

January 2014

  • Five Testing Strategies You Need to Implement Now
  • Ten Tips to Make your Monthly Giving Program a Success
  • Lots of Channels with Something Always On

2013

September 2013

  • DMANF Fundraising Principals
  • Busting the Myths about Mobile Marketing
  • Photos: The 2013 New York Conference
  • Protecting the Next Generation
  • Generational Fundraising Tips:
    A Companion to the Next Generation of American Giving

April 2013

  • The Way We Think About Charity Is Dead Wrong
  • DMA in DC 2013 — What You Missed
  • How Nonprofits Can Take Advantage of Big Data
  • Reactivating Lapsed Donors
  • Advantages of Text-to-Donate
  • Monthly Giving Rocks!

January 2013

  • The Debate Over Fundraising Costs
  • How Nonprofits Can Convert “Maybe” Donors into Monthly Donors
  • Improving Direct Marketing Response with Online Advertising
  • Find the Newest Ambassador for Your Nonprofit — Right in Your Pocket

2012

September 2012

  • DMANF Policy Scorecard
  • The Undervalued Newsletter
  • Consumer Privacy for Nonprofit Marketers
  • Mobile: The Bridge to an Omnichannel Strategy
  • Providing Personalized Fundraising Experiences
  • Special Section/The 2012 New York Conference

April 2012

  • DMANF Policy Scorecard
  • New Rules of Engagement for Nonprofits
  • Good Persuasion

January 2012

  • Do You Have a Mobile Plan for 2012?
  • Get Millions in Bequests!
  • The Power of Storytelling

2011

September 2011

  • How to Get Millions in Bequests Using Direct Response
  • Special Section: 2011 New York Nonprofit Conference
  • Transitional Giving for Building Strong Fundraising Pyramids
  • Comments Submitted by the DMANF Regarding New Jersey
  • Email Member Alert from Senny Boone

April 2011

  • Ethical Reminder & Previous Article Clarification
  • The Newest Tool in Fundraising
  • Research into Next Generation of American Giving
  • The More You Give, The More You Get
  • Arc of the Fundraising Story: Lessons from Hollywood
  • Coalition Letter to President Obama

January 2011

  • Public Policy Scorecard
  • How Many Times Can You Have Your Hand Out?
  • How You Can Breathe New Life into Lapsed Donors and Double Your Results!
  • Premiums: The Latest Innovation
  • Twitter: Fundraising, Engagement, and Tools
  • Environmentally Responsible Marketing and Donors: It’s all about efficiency (Part II)
  • Innovative Cause Marketing Opportunities with New Technologies

2010

2009

2008

2007

2006

2005

2004

2003

2002

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