Serving the nonprofit marketing & charitable fundraising community since 1982

Nonprofit Organization of the Year Award

Nonprofit Organization of the Year logo

The DMA Nonprofit Federation recognizes outstanding achievement in the nonprofit sector with three annual awards, two for individual achievement and one for organizational excellence. Nominations are reviewed by the Federation’s Awards Committee and a recommendation is made to the Advisory Council for final approval.

The Nonprofit Organization of the Year Award, presented annually at the Chicago Nonprofit Conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission. The recipient is determined based on the following criteria:

  • sustained achievement in fundraising through data-driven marketing and consistently successful financial performance
  • recognized leadership with a reputation for excellence within the nonprofit and data-driven marketing communities, as well as with the public at large
  • high ethical standards and compliance with generally accepted standards for management and public disclosure
  • use of proven innovative data-driven marketing techniques

It’s time to submit nominations for the 2018 award! Email your completed form to Alicia Osgood by Wednesday, June 27, 2018.

2017 Winner

We salute the National Parks Conservation Association (NCPA) as our latest award winner.

Since its founding in 1919, the NCPA has been the independent, nonpartisan voice working to strengthen and protect America’s favorite places.

With more than 1.3 million members and supporters, NPCA is the voice of America’s national parks, working to protect and preserve our nation’s most iconic and inspirational places for present and future generations. NPCA celebrates the parks — and works tirelessly to defend them — whether on the ground, in the courtroom or on Capitol Hill.

From its national headquarters in Washington, DC, and 27 locations nationwide, NPCA works with its program and policy experts, committed volunteers, staff lobbyists, community organizers, and communications specialists to inform and inspire the public, and to influence decision makers to ensure that our national parks are well protected.

Past winners

2016 — Paralyzed Veterans of America
2015 — Food For The Poor
2014 — Alzheimer’s Association
2013 — City Harvest
2012 — The Nature Conservancy
2011 — Human Rights Campaign
2010 — Heifer International
2009 — ASPCA
2008 — Operation Smile
2007 — Doctors Without Borders
2006 — American Diabetes Association
2005 — CARE
2004 — Mothers Against Drunk Driving
2003 — Marine Toys for Tots Foundation
2002 — Easterseals
2001 — Special Olympics
2000 — Catholic Relief Services
1999 — Christian Appalachian Project
1998 — World Vision
1997 — American Heart Association
1996 — Disabled American Veterans
1995 — March of Dimes
1994 — Habitat for Humanity
1993 — St. Jude Children’s Hospital
1992 — Salvation Army
1991 — Father Flanagan’s Boys Town
1990 — American Red Cross
1989 — Christian Children’s Fund
1988 — Covenant House