Research Library

NEW: Disaster giving guide: how our members are helping

Watch (or rewatch) our webinars on a wide variety of fundraising topics.

Markets, Missions, Money and Measurement

The 7 Deadly Sins of Those Who Review Creative

Myths and Dark Legends

Easy Wins in Donor Retention

Planned Giving Marketing is the New Black

Who is Governing Your Data?

Other nonprofit resources:

• The Aspen Institute
• The Brookings Institution
• The Center on Philanthropy at Indiana University
• Institute for Sustainable Communities
• National Center for Charitable Statistics
• The New School for Public Engagement
• The Unified Registration Statement — The Multi-State Filer Project
• The Urban Institute

The DMA Bookstore serves our members — and the entire marketing community — by providing a range of current research and resources relating to every aspect of direct marketing. From our own proprietary documents to carefully selected partner publications, you’ll find dozens of titles to inform your decisions and improve your strategy.