Advancing the nonprofit marketing & charitable fundraising community since 1982

Ethics & Policy Resources for Nonprofits

Information to help your organization comply with member guidelines

Issues Threatening Data-Driven Marketing and Fundraising

April 16, 2021 — USPS Ten-Year Plan: Nonprofits and Mailers State Opposition to Large Rate Increases in a Letter to the PMG

The letter outlines key concerns with the recently released USPS Ten-Year Plan by major mailing organizations, including the ANA Nonprofit Federation. Nonprofits rely on a healthy and sustainable United States Postal Service to reach donors and receive support for their missions. This industry letter stresses the need for industry input to ensure postal rates are not raised to a level that is not sustainable for the nonprofit community.

March 22, 2020 — USPS: Printing and mailing industry essential during coronavirus pandemic

Members, please review the language below illustrating the essential functions performed by the printing and mailing industry in support of the USPS. The continued operation of the printing and mailing industry is critical to the Postal Service, an essential provision under federal law during an emergency. Keeping vital nonprofit mail moving at the local level just received a much needed boost.

From the USPS:
This [letter] is to provide information regarding the functions being performed by the mailing and printing industry in support of the essential government services being provided by the United States Postal Service to the American people.

The Postal Service’s provision of postal services throughout the United States is not affected by State and local government actions that are restricting commercial and personal activities in response to the COVID-19 pandemic. The Postal Service is an entity of the Federal Government, and the provision of postal services to the American people is designated as an essential function under federal law during times of emergency. The postal system is used to deliver, among other things,important governmental information and benefits, mail that is essential to the functioning of our economy, elections materials, and packages containing vital necessities, including medicines and other goods, and is a part of the nation’s critical infrastructure.

Postal and shipping workers, including those in the private sector, are also considered essential critical infrastructure workers under recent guidance issued by the Department of Homeland Security. White House and CDC guidance has also stated that such industries have a special responsibility to maintain normal work schedules.

The functioning of the postal system depends critically on the mailing and printing industry. Members of the mailing and printing industry work with the public and private sector to create, print, and enter essential mail into the postal system. The industry also serves a vital role in ensuring that packages are able to be efficiently shipped from sender to recipient.

Therefore, the Postal Service considers that the continued operations of the mailing and printing industry in enabling the delivery of critical mail and packages is vital to the Postal Service’s continued performance of its essential functions.

February 3, 2020 — Postal advisory
ANA Nonprofit Federation files comments with the Postal Regulatory Commission

On February 3, the ANA Nonprofit Federation (ANA NF) filed a letter in response to the Postal Regulatory Commission (PRC) rate-setting proceeding (Docket RM2017-3) urging the present rate-setting process remain in place. Rates could increase as much as 40% over the next five years if the PRC’s proposed change advances, rendering the mail channel unaffordable for nonprofit organizations. The ANA NF thanks members who answered the call to file their own comments. Read the ANA NF’s letter to the PRC in full. We will continue to keep you apprised of developments as mailing organizations work to maintain rate affordability. If you have questions or comments, please contact Senny Boone, Esq., SVP at the ANA NF.

June 3, 2019 — Read the results of the ANA NF member survey on the impact of the California Consumer Privacy Act 2018 (CCPA).

May 7, 2019 — As we await the Attorney General’s regulations, ANA filed extensive comments seeking important changes to the CCPA for nonprofit organizations and third parties working on their behalf. To review the ANA comments, please click here.

Click here for an overview of the CCPA and the impact on fundraising and mission.

ANA NF’s Face to Face Fundraising Principles

General Tips for GDPR Compliance

The General Data Protection Regulation (GDPR) is in effect for organizations active in the EU as of May 25, 2018 and replaces the European Data Protection Directive in all EU member states. The GDPR does not exempt nonprofit organizations, which collect a great deal of personal information and must comply with the GDPR. The fines are very steep: 4% of annual turnover or 20 million euros, whichever higher. Please note that this update does not replace legal advice — please review the GDPR and its impact with your own legal counsel. If you have questions or require assistance, contact ANA NF’s Senny Boone. The key points in this document were developed in conjunction with the Email Experience Council.

Comprehensive Tax Reform and the charitable deduction
January 12, 2018

With the passage of the Comprehensive Tax Reform bill, we fear less individual contributions to charity. The charitable deduction remains, but not for everyone. Since the standard deduction is doubled for individuals ($12,000) and for married couples ($24,000), it translates to fewer itemizers and as such those who may claim the charitable deduction. According to Congress’ Joint Committee on Taxation, charitable giving may decline by as much as $15 billion per year. The ANA NF and many other organizations sought an amendment for a universal charitable tax deduction — even for itemizers. We are grateful to the organizations who sent letters in support of the amendment. Oklahoma Senator James Lankford’s universal charitable deduction amendment did not make it into the final version of the bill due to its high cost of over $220 billion. It remains to be seen when and if another legislative vehicle will be offered so that a change can be made. For now, charities must track impact on year-over-year giving. The number of individuals who itemize will be impacted by the changes to the SALT deductions at the local level and the mortgage interest deduction cap. The Unrelated Business Income Tax on royalty income for the use of an organization’s name and logo was removed from the final version of the bill. The final version of the bill also preserves historic tax credits. ANA NF continues its work to secure a universal charitable tax deduction.

If you have questions or comments, please contact Senny Boone.

ANA NF Crisis Response Toolkit

Accounting for Costs of Activities that Include Fundraising

How to Comply with The American Institute of Certified Public Accountants’ Statement of Position SOP 98-2

ANA NF Nonprofit Accountability Dashboard

This tool provides snapshot transparency of relevant metrics to donors who otherwise look to third party reporting sites. While most of the information on the Nonprofit Dashboard is already available on an organization’s website within annual reports, etc., many donors and other constituents prefer quick views over poring through multi-page online publications. ANA NF nonprofit members are strongly encouraged to take the industry lead in adopting the Nonprofit Dashboard into its annual public reporting.

As part of this initiative, ANA NF evaluated opportunities to include qualitative — as well as quantitative — reporting within the Dashboard to share, in a very public-friendly way, organizational priorities, progress against short- and long- term goals, and obstacles to success. Charting Impact, an initiative led by the BBB Wise Giving Alliance, GuideStar USA, and Independent Sector, does exactly this. Many organizations are already using Charting Impact as part of GuideStar Exchange. ANA NF therefore is coordinating with GuideStar to promote Charting Impact and to explore future opportunities for shared efforts in this area.

Kudos to Dashboard Adopter!

Email Alicia Osgood if your organization is participating:

Instructions to ANA NF nonprofit members

  1. Complete the ANA Nonprofit Dashboard with 3 years of quantified performance across 8 metrics. Numbers reported in the Nonprofit Dashboard should be consistent with audited financial statements and other published service reports, as applicable.
  2. Post the Nonprofit Dashboard on your website.
    • Post the dashboard with your annual report, audited financials, etc. That’s where donors will naturally navigate to find this type of information. This should be no more than two clicks from your home page.
    • Include a link on other pages highly trafficked by donors, e.g., a donors services FAQ page.
    • Use the term “Nonprofit Dashboard” when referring to or linking to this graph. Together we will build name recognition over time.
    • Educate your donor services staff to direct donors to this new resource.
  3. Complete a Charting Impact report via Guidestar. Charting Impact helps your organization tell your story in an accessible, concise way by answering five simple yet powerful questions. ANA NF is encouraging members to use this functionality within Guidestar and link to it from your Dashboard.
  4. Ongoing: Update most recent year numbers annually, when your new annual report and audited financials are made available to constituents.

Thank you for your leadership in adopting the Nonprofit Dashboard reporting tool as part of your organization’s due diligence in providing complete, relevant, and easy to use information to the public. Your feedback is very important. We welcome suggestions to ensure the Nonprofit Dashboard a useful tool for your organization and your supporters.

Questions? Email Alicia Osgood.

  • Sample ANA NF Nonprofit Accountability Dashboard
  • Template for ANA NF Nonprofit Accountability Dashboard

Ethical Guidelines

ANA/DMA Consumer Preference Services

We ask that all members abide by consumer choices for their marketing offers, regardless of the marketing channels used. The ANA/DMA provides several suppression file services for subscribing companies and organizations as they prepare marketing and fundraising campaigns to ensure they are not contacting individuals who have opted out of future mailings or to prevent contacting deceased individuals. This process will save you postage since you will no longer mail to individuals who have opted out from all marketing mail and you may focus resources on other potential donors.

See more information about the ANA/DMA Consumer Choice Suppression Services here: (General outline) (Subscribe)

Ethics & Nonprofit Organizations

The Nonprofit Federation intends and believes that its guidelines for ethical behavior are the most comprehensive in the direct marketing and charitable communities. As an operating division of the ANA, the Nonprofit Federation asks its members to adhere to the same ethical guidelines as other members, as delineated in the Guidelines for Ethical Business Practice and The Donor Bill of Rights, as adopted by the Nonprofit Federation and other major organizations representing the nonprofit sector.

Ethics Committee members and staff monitor the business practices of the membership and others in the nonprofit community. The NF will take appropriate action in cases of potential ethical violations. To report a potential ethics violation, please contact us at or write to us at:

ANA Nonprofit Federation
Attention: Ethics Report
2020 K Street, NW – Suite 660
Washington, D.C. 20006

The Donor Bill of Rights

Complaints to the Committee on Ethical Business Practice are handled confidentially. If possible, complaints are resolved by modifying the offending documents or procedures, which the Committee reviews before closing the case. If a known violation continues, the Committee will publicize its findings, including the name of the violator and the facts of the case. Where a law may have been violated, it forwards the case to the appropriate law enforcement agency, and publicizes the referral.

Policy Alerts & Information

POSTAL CENTER: Like us on Facebook (ANA Nonprofit Federation), follow us on Twitter (@ANANonprofit) and read our ANA Nonprofit Marketing 360 (Thursdays) to stay continuously informed.

CHARITABLE DEDUCTION: We continue to monitor all tax reform proposals and will keep you apprised as developments occur.

Questions or comments? Contact Xenia “Senny” Boone, Esquire.

Charity Watchdogs

Executive summaries of NF-commissioned studies take the bite out of Watchdogs.

DMANF Grassroots Network

Make a difference!

Contact your Congressman or Senator about the issues that affect you and your organization. And make sure your voice is heard by enrolling in the ANA Grassroots Network!

ANA Member Privacy Shield Program

Learn more and how to enroll here.

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