Advancing the nonprofit marketing & charitable fundraising community since 1982

Nonprofit Digital Day

Nonprofit Digital Day logo
Wednesday, April 12, 2017
8:45 am – 4:30 pm

ASPCA
520 8th Ave., Fl 7
New York, NY 10018-4195

DMANF Member or Partner: $199
DMA Member: $299
Non-Member: $399

Register now!
Session price includes morning coffee and lunch


Part 1: Digital 101

The Digital 101 panel discussion provides the foundation of online fundraising. This expert-led panel will tell you everything you need to know for planning, implementing, running, and evaluating online marketing programs. This interactive discussion will provide the framework of online marketing/fundraising campaigns based on actual client programs. Some topics addressed:

  • Website Best Practices: What needs to be included on your website and how to keep it fresh in order to attract visitors
  • Email Campaigns: Strategy behind what to send, whom to send it to, and when to send it
  • Multi-channel integration: How to build a production schedule to incorporate all channels

Panel discussion led by Janel Clement, PS Digital, Tori Richards, CDR Fundraising Group and Rebecca Haverson, Concern Worldwide, US.

Part 2: Digital 201

Digital 201 breaks out into individual sessions to go beyond the basics and dive deeper into these essential topics. The in-depth sessions will explore the details and metrics of ongoing successful online marketing/fundraising programs as well as new techniques and tactics to build strong and engaging constituent relationships. Utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn in-depth knowledge of:

  • Data Analytics, presented by Kevin Moran, Integral: What performance metrics should you be analyzing, how to benchmark your campaigns’ performance, and how to apply your analysis to ongoing programs and how to use the data to better connect with your donors.
  • Copywriting for Nonprofits, presented by Bonnie Catena, Catena Connects: “If I had more time, I would have written a shorter letter.” Folks have cited Blaise Pascal, Benjamin Franklin, Henry David Thoreau, and others as the author of this sentence. Regardless, these wise words are spot on in describing the challenges – and fun! – of writing in the digital space. From subject lines and pre-header text … to email body copy … to social media posts … learn how to pack the most power the space you have.
  • Online Acquisition, presented by Ashleigh Lambert, Beaconfire RedEngine: Understanding methodologies behind acquiring new supporters online and guidelines for what to do with the supporters once their first action is made.

Taught by industry leaders, this full day seminar will provide immediate educational benefits to the attendees, and provide actionable information which may be incorporated into current and future marketing efforts.

Whether you have been in the industry 5 years or 25 years, this seminar is for you.


Detailed schedule

8:45–9:15 — Registration

9:15–10:30 — Digital Fundraising 101 Panel


10:30-10:45 — Break

10:45-12:00 — Digital Fundraising 101 Panel


12:00-1:00 — Lunch

1:00-2:00 — Data Analytics

2:00-3:00 — Copywriting for Nonprofits

3:00-3:15 — Break

3:15-4:15 — Online Acquisition

4:15-4:30 — Q&A

Nonprofit DM201

DM 201

Direct Marketing: Tips and Techniques from the Experts

Wednesday, March 29, 2017
8:45 am – 4:30 pm

DAV Headquarters
3725 Alexandria Pike
Cold Spring, KY 41076

DMANF Member or Partner: $199
DMA Member: $299
Non-Member: $399

Register now!
Session price includes morning coffee and lunch


Not only does this program provide some basic knowledge, but it then goes beyond the basics and principals of the “what’s” and the “if’s”, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn the answers to questions and issues such as:

  • Testing strategy: How to test, what to look for, and when to re-test. How to ensure statistically significant tests and calculate confidence.
  • Creating a list strategy for acquisition, renewals and appeals, including detailed segmentation strategies by program.
  • Understanding the reports and information provided throughout the data hygiene and data processing process, and how that will assist future marketing efforts. Learn about list optimization and modeling opportunities, as well as best practices for efficient and effective ongoing data processing.
  • What performance metrics should you be analyzing, how to benchmark your campaigns’ performance, and how to apply your analysis to ongoing programs.
  • The checklist of building a database for current and future needs of your organization, and how to use the data to better connect with your donors.
  • What really is multi-channel marketing, and how to integrate strategy across channels with success.
  • How to create the strongest multi-channel messaging that includes a strong case for support.

Taught by industry leaders, this full day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts.

Whether you have been in the industry 5 years or 25 years, this seminar is for you.


Detailed schedule

8:45–9:15 | Registration

9:15–10:15
The Metrics of Creative Testing:
How to test, what to look for, when to re-test


Speaker: Mina Stanard (Senior Vice President, Avalon Consulting)

10:15-11:00
List Strategy:
Creating a list segmentation strategy for acquisition, renewals and appeals, including how to create a robust mail plan

Speaker: Jeanette Cassano (Vice President, Belardi/Ostroy)

11:00-11:15 | Break

11:15-12:00
Data Processing by the Numbers:
Understanding the information provided throughout the merge process and how it might help future efforts


Speaker: Marvin Dawson (Vice President of Operations, MMI Direct))

12:00-1:00 | Lunch

1:00-2:00
Multi-Channel Marketing:
What is it really, and how to integrate with success

Speakers: Barb Perell (Vice President of Online Marketing, Avalon Consulting) & Mark Mitchell (Vice President of Business Development, SD&A Teleservices)

2:00-3:00
Analytic Statistics Review:
What response metrics should you be looking at and how to apply that knowledge to future efforts

Speaker: Jim Emlet (Principal, Integral)

3:00-3:15 | Break

3:15-4:15
Database Data Discovery and Understanding Your Data:
The checklist of building a database along with how to use the data within the database to better connect with your donors and how to analyze your available data to better understand opportunities/trends and donor attributes

Speaker: Jason Robbins (Vice President of Sales & Marketing, ROI Solutions)

4:15-4:30 | Q&A

Not a member? Register