This full day seminar provides a thorough understanding of the essentials of the direct marketing effort.  The all important “What’s” and “How’s” that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge which will immediately enhance their understanding of the complete direct mail process. Taught by industry leaders, you will take away important information and answers to questions such as:

• What goes into a strong creative offer?
• What is the right list and how can I find it?
• What data hygiene/processing options are right for your organization?
• What can you do to ensure effective and cost efficient production?
• How can I best handle the incoming responses?
• What are the benefits of database marketing?
• How do I integrate online efforts with other direct marketing channels?
• When and how should I use telemarketing? 

The strategies and techniques that will be taught have the potential to immediately improve response rates, save your organization money, and eliminate the potential of mistakes by understanding the process and knowing what to look for along the way.

This seminar is a must for all those that are new to direct marketing, have fewer than 5 years’ experience, or those who would like a refresher on current industry practices.

Members: $150
Non-Members: $200

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