Serving the nonprofit marketing & charitable fundraising community since 1982

Research Library


Watch our latest webinar: “Markets, Missions, Money and Measurement: Generating Organizational Intelligence for Stronger Fundraising Results”



Watch our webinar: “The 7 Deadly Sins of Those Who Review Creative”



Watch our webinar: “Myths and Dark Legends: How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding”



Watch our webinar: “Easy Wins in Donor Retention”



Watch our webinar: “Planned Giving Marketing Is the New Black”



Watch our webinar: “Who is governing your data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset”



Watch our webinar: “Social Work: Learnings From a Peer to Peer Fundraising Platform Launch”



Watch our webinar: “Ok, Now What?”



Watch our webinar “Five Data Points that Really Matter”



Watch these past webinars from the DMA:

  • Exploring Overlooked Demographics: Hispanics (51:26)
  • The Direct Marketers Guide to Planned Giving (52:45)
  • Website optimization: Winning Tests and Lessons Learned… (39:32)
  • Ethics and Compliance: Happy New Year Mega Compliance Session! (1:20:29)
  • How to Help Donors and the Media Understand Your Good Work (57:25)

Other nonprofit resources:


DMANF Bookstore logo

The DMA Bookstore serves our members — and the entire marketing community — by providing a range of current research and resources relating to every aspect of direct marketing. From our own proprietary documents to carefully selected partner publications, you’ll find dozens of titles to inform your decisions and improve your strategy.