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Netflix strikes streaming deal with Nu Image/Millennium Group
Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.
Categories: DMA Nonprofit Federation News Feeds
Minimize the impact of customer churn in b-to-b
One of the big challenges facing business-to-business marketers is churn in the customer file. Churn is the result of the struggle to replace customers who leave with new customers.
Categories: DMA Nonprofit Federation News Feeds
Q&A: Clive Maclean, CEO, Euro RSCG 4D Discovery
Clive Maclean, CEO of Euro RSCG 4D Discovery, speaks with DMNews senior editor Rose Gordon about where he wants to take the firm and how he advises clients to find greater ROI in the multitude of customer data now available.
Categories: DMA Nonprofit Federation News Feeds
Better analytics drive better creative
Many marketers hate math. Really it's not their fault. Most had some dramatic experience in college where an evil math professor confused them so profoundly that they were scared for life.
Categories: DMA Nonprofit Federation News Feeds
Campbell Soup serves up contest targeting younger consumers
The Campbell Soup Company is conducting the 'It's Amazing What Soup Can Do' campaign, using a sweepstakes to attract younger consumers. The overall effort includes mobile marketing, TV, print, online, radio and in-store media.
Categories: DMA Nonprofit Federation News Feeds
DMA: Marketers begin to spend again
Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.
Categories: DMA Nonprofit Federation News Feeds
Brands turn to direct agencies for social media help: study
Brands are more likely to turn to direct marketing agencies for external social media planning and execution help than advertising, digital, PR and media planning and buying shops, according to a study conducted by PRWeek and public relations agency MS&L.
Categories: DMA Nonprofit Federation News Feeds
ETargetMedia releases Finance Professionals list to market
Categories: DMA Nonprofit Federation News Feeds
Social firms launch 'Points for Pakistan' charitable effort
Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements.
Categories: DMA Nonprofit Federation News Feeds
Inbox Insider: Marketers should converse with consumers about e-mail prioritization
The e-mail marketing industry is abuzz, discussing the impact of Google's launch of its 'Priority Inbox' feature in Gmail.
Categories: DMA Nonprofit Federation News Feeds
Do your e-mail recipients know you and do they care?
In the build-up to the holiday shopping season, there's a need to reach as many people as possible with our campaigns, but some are forgetting the basic tenets of permission-based marketing — particularly when it comes to e-mail.
Categories: DMA Nonprofit Federation News Feeds
Google scores a win with 'Priority Inbox'
I'm elbow-deep in editing for DMNews' annual Essential Guide to E-mail Marketing, and one of the big topics for consumers and marketers alike remains volume and relevancy.
Categories: DMA Nonprofit Federation News Feeds
Baby carrot growers target snackers with integrated effort
The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."
Categories: DMA Nonprofit Federation News Feeds
Marketers to spend $1.8B on location-based advertising in 2015: study
Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.
Categories: DMA Nonprofit Federation News Feeds
Lion Nathan serves 2D wine bottle barcode platform to target millennials
Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.
Categories: DMA Nonprofit Federation News Feeds
AOL, Google expand search partnership to mobile, YouTube
Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.
Categories: DMA Nonprofit Federation News Feeds
Charity e-commerce site Filanthropists.com launches
Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.
Categories: DMA Nonprofit Federation News Feeds
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